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How To Get Started With Building An Audience in 2022

My First Million

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What's the Difference Between Your Pod Brand and Your Personal Brand?

The difference between a pod brand and a personal brand lies in the approach to audience building and growth strategy. Personal brands are easier to grow due to the human face attached, while company accounts struggle to create affinity. Companies should leverage individual faces for faster growth, while individuals growing media properties should place them under a brand umbrella to eventually sell the asset. An individual face attracts more followers, but it comes with the downside of being tied to the person forever. Creating a brand umbrella allows for the asset to be independent and sellable. Companies can benefit from the personal touch of individuals for audience attraction. Ultimately, the decision between personal and brand growth strategies depends on the long-term goals and objectives of the entity.

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