My First Million
How To Get Started With Building An Audience in 2022
Oct 12, 2022
Saagar Enjeti, co-founder of Breaking Points, joins Shaan Puri to dive into the art of audience building and content creation. They tackle the differences between personal and company branding, emphasizing the authenticity of personal identity. The duo shares insights on crafting impactful content that resonates, as well as strategies for growing a Twitter following—highlighting the importance of engagement and timely reactions. They also critique traditional media's failures, showcasing the ripe opportunities for new digital influencers.
51:14
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Quick takeaways
- Approach audience building as a way to indulge your curiosity and share your learnings.
- Focus on creating compelling, informative, and engaging content that resonates with your target audience.
Deep dives
Building an Audience: Being Professionally Curious
Building an audience is about finding what you genuinely care about and being professionally curious. Instead of viewing audience building as a means to an end, approach it as a way to indulge your curiosity and share your learnings. By turning your questions into content and consistently providing value, you can make your work more enjoyable and generate income while being authentic to your interests.
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