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Creating an Attractive and Profitable Offer
A valuable product or service is crucial for an effective book. The second half of the offer involves breaking down the tactics and solutions for the client. While it's not feasible to personally solve each customer's problems, the offer must be attractive and profitable. For a first grand slam offer, it's important to over deliver and consider going the extra mile. Initially, flying out to customers may be necessary. Start making sales and find ways to simplify the process for clients.