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64. Sushi Fish

The Economics of Everyday Things

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Quality Sushi Knows No Borders

High-quality sushi can thrive in unexpected locations, such as Omaha, Nebraska, challenging the belief that excellent sushi is exclusive to coastal cities. The successful operation of sushi restaurants, like Yoshitomo, reflects a demand for diverse fish selections, including daily specialty items from Japan. This is made possible by modern logistics, which allow fresh fish to arrive days after being caught, despite the hurdles posed by rapid depreciation in value, particularly with high-quality tuna. Sushi's evolution from street food in 19th century Japan to a beloved cuisine illustrates its cultural significance and the intricate economics involved in its supply chain.

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