Value Your Legacy in Business Sales

Evaluating the potential growth of a business should involve realistic projections, such as aiming for a 3X value increase over seven years. Understanding the seller's motivations and priorities is crucial, as each seller may have unique requirements—such as maintaining a family name or brand identity. It's essential to document these specifics in the sale agreements, ensuring that any conditions important to the seller, including brand preservation, are respected and upheld by the buyer.