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Andrew Chen (a16z) Unveils Lessons from Gaming: The Power of Community, Creativity, and Storytelling
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The Law of Shitty Clickthroughs and Marketing Channels
Inherent to any marketing channel is the competition between marketers, leading to degradation over time due to use and overuse. Marketers constantly seek new channels to avoid competition, but big companies focus on the top 10 channels where they can invest heavily. New companies must find the cutting edge thing that no one else is doing to gain an edge.
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