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S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit
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Optimizing the Checkout Process for E-commerce Websites
Adding discount code option on both cart and checkout pages is crucial for conversion rates as customers may abandon the purchase if they cannot find where to input the code. Including social proof and return policy information on the checkout page can also encourage customers to complete the purchase by enhancing trust and security in the process.
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