Having a Strategic Plan for Engaging with Clients

It is crucial to have a strategic plan in place, known as a NSSOP, to ensure that your team is aligned on how to engage with clients and what outcomes to expect. This applies not only to sports performance but to any context. By having clear guidelines on client interaction, budgeting for low seasons, and paying employees to attend games, businesses can effectively generate potential leads and navigate challenging periods while keeping the team motivated and engaged.