Focus on Standardization for Improved Monetization

The speaker believes that the notion of catering to what the Demand-Side Platforms (DSPs) want by adding more to the bid stream to enhance monetization is seductive but flawed. They disagree with the idea and emphasize the importance of standardization in bid requests. The speaker highlights that for any new metric to be effective and improve monetization, it is crucial for the ecosystem to collectively recognize its significance and ensure the DSPs understand and implement it. They suggest that achieving this consensus among DSPs would lead to better integration of new metrics into bid streams and overall improvement in monetization.