How I Built This with Guy Raz cover image

Advice Line with Pete Maldonado of Chomps

How I Built This with Guy Raz

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Serve Incremental Customers

Success lies in serving an entirely incremental customer base, rather than trying to compete with larger established companies in the market, as they would overpower and cause failure. Introducing a new product like Chomps enabled growth to almost half a billion dollars in retail sales without directly challenging the big players in the industry.

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