How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur - Daniel Priestley
Deep Dive with Ali Abdaal
00:00
I Hate the Idea of Sales and Marketing
Marketing is all about guiding people through a process of discovery so they can get to know, like, and trust a product before buying it. Research shows that people go through 11 touchpoints and about 7 hours of contact before feeling a sense of trust. Urgency is needed to make people act, and being oversubscribed is a viable subtext of urgency. Demand and supply tension with transparency works best. Marketing ultimately helps people discover, research, and trust a product before making a purchase.
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