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#197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)
Creator Science
The Importance of Information Architecture in Membership Onboarding
Creating a seamless onboarding experience for members is crucial to prevent overwhelm, which is a leading cause of membership cancellations. Information architecture plays a key role in organizing content effectively, ensuring members can easily navigate and find relevant information. Personalization in onboarding, such as sending curated content based on member preferences, can enhance engagement and provide quick wins. Careful consideration in changing information architecture is important to avoid creating confusion or overwhelming members. Customizing the user experience beyond just visual elements is essential to differentiating the membership platform and increasing member retention.
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