How Sam Parr became a good enough writer to make $2M/mo: Copywork

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Copywork is a method of learning how to write by copying the work of great writers, similar to how musicians learn to play instruments. By studying the texture and patterns of great writing, even if it is not to be emulated, one can develop their own writing voice. Sam Parr spent months doing copywork, where he would copy the best sales letters by hand for an hour or two a day. He believes this is the best way to learn how to write. Even now, he still practices copywork by spending a few minutes copying passages from books he likes before he has to write. He finds inspiration from authors who approached the keyboard with boldness and emulates their style in his own work.

Sam is a master copywriter and business builder. If there was ever somebody who knows how to turn online writing into cash, Sam is it.

In this episode, Sam shows how you can sell at scale and where to find the opportunities in the business of writing. We’ll teach you how to think through headlines, find content for your own writing, and torch the internet with your ideas.

Sam started in the early days of email newsletters and he was a master of writing viral content. He tells the story about plagiarizing his way onto Amazon’s bestseller list by looking at the intersection of romantic comedies, werewolves, and the Twilight Series. He combined many stories, self published his own book, sued by a publisher for plagiarizing, and ended up exploding on the self-publishing Reddit forum — all of which led to 1000s of new subscribers for his newsletter.

Since then, his success continues to multiply. First, by selling “The Hustle” for eight-figures to HubSpot. Then, by growing “My First Million” into one of the top ten business podcasts in the world. And now, he recently launched a company called Hampton.

One thing that stands out with Sam is how good he is at colloquial copywriting. His writing sells because it sounds like how people actually talk. First he builds trust with people. Then they open up their wallets. He gets people to open up their wallets by building trust with them very fast through writing. In this episode, he shows exactly how to do that.

Twitter: https://twitter.com/thesamparr

Website: https://www.Joinhampton.com

Podcast: https://www.mfmpod.com

Want to learn more about the next course with Write of Passage?

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Website: https://writeofpassage.school/how-i-write/

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Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

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