How I Write

Sam Parr: How To Make $2 Million A Month By Writing

Oct 11, 2023

Guest Sam Parr, master copywriter and business builder, shares insights on turning online writing into cash and selling at scale. He talks about plagiarizing his way onto Amazon's bestseller list, building trust through colloquial copywriting, and the significance of headlines and captivating writing.

01:11:17

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Episode guests

Sam Parr

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Quick takeaways

Compelling headlines and opening lines are crucial for capturing readers' attention and increasing engagement.

Memorable phrases can leave a lasting impact on readers and enhance the overall engagement of the content.

Crafting attention-grabbing headlines and finding the right length of content are essential for improving click-through rates and engagement.

Deep dives

Crafting attention-grabbing headlines and opening lines

In the world of social media and short attention spans, it is essential to create compelling headlines and opening lines that immediately grab readers' attention. The goal is to increase click-through rates and engagement. By focusing on the headline and the first few sentences, there is an opportunity to change a 1% click-through rate to 10%. The order of importance is headline, description, and picture. This same strategy applies to other mediums like magazines and newsletters, where readers' attention needs to be captured right away to ensure they continue reading the entire piece.

The Importance of Researching a Company's Early Days

01:32

Copywriting: The Most Underused Asset in Business

01:34

How Sam Parr became a good enough writer to make $2M/mo: Copywork

02:11

Good CEOs: The Importance of Consistent Messaging

00:37

Introduction

4min

The Power of Copywriting and Design in Marketing

12min

The Early Days of the Hustle

20min

Exploring Wordplay and Phrasings in Writing

3min

Crafting Compelling Headlines in Social Media

20min

Discussion and Recommendation of a Fiction Book Chantaram

2min

Goodreads and Book Recommendations

4min

The Importance of Writing What You Stand Against

7min

Sam is a master copywriter and business builder. If there was ever somebody who knows how to turn online writing into cash, Sam is it.

In this episode, Sam shows how you can sell at scale and where to find the opportunities in the business of writing. We’ll teach you how to think through headlines, find content for your own writing, and torch the internet with your ideas.

Sam started in the early days of email newsletters and he was a master of writing viral content. He tells the story about plagiarizing his way onto Amazon’s bestseller list by looking at the intersection of romantic comedies, werewolves, and the Twilight Series. He combined many stories, self published his own book, sued by a publisher for plagiarizing, and ended up exploding on the self-publishing Reddit forum — all of which led to 1000s of new subscribers for his newsletter.

Since then, his success continues to multiply. First, by selling “The Hustle” for eight-figures to HubSpot. Then, by growing “My First Million” into one of the top ten business podcasts in the world. And now, he recently launched a company called Hampton.

One thing that stands out with Sam is how good he is at colloquial copywriting. His writing sells because it sounds like how people actually talk. First he builds trust with people. Then they open up their wallets. He gets people to open up their wallets by building trust with them very fast through writing. In this episode, he shows exactly how to do that.

Twitter: https://twitter.com/thesamparr

Website: https://www.Joinhampton.com

Podcast: https://www.mfmpod.com

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