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#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
Creator Science
Exploring Viewer Preferences and the Influence of Negative Titles on Audience Engagement
The discussion explores the consistency of viewer preferences over time where curiosity, desire, and fear remain dominant. While people don't actively search for negative content, they are more likely to engage with it impulsively. Channels often use negative angles to attract viewers, even though it can be emotionally draining. There is a correlation between negative titles and attracting pessimistic audiences. Personal experience shows that negative titles tend to grab more attention, even for individuals who are generally positive. The title of content may differ from its actual tone, as negative titles are effective in drawing attention and driving engagement despite the content being positive or neutral.
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