Otis: The Inventor of Elevator Break Systems

Otis invented a breaking system for elevators that was demonstrated with a daring act. His successful demonstration led to the sale of 2000 elevators and catapulted him to fame. Even today, his logo can be found on many elevators. Otis understood the power of a great demonstration and creating an event.

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Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd).

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