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Using Guarantees and Prepayment to Incentivize Upfront Payment
Get more cash upfront and more yeses by offering a guarantee only to those who pay upfront. By doing so, you reverse the risk and increase their commitment. Present it as a choice between paying less today with no guarantee or prepaying upfront with a guarantee. Most people choose the upfront option with the guarantee, so weaponize it to incentivize more upfront payments.