#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY
The Amy Porterfield Show
Organized Outreach: understand where your audience is in their journey
Fundraising and marketing require a structured approach to track the progress of interactions with potential donors. Effective outreach starts with understanding the journey of each donor, identifying their entry point into the organization, and determining the stage of engagement they are currently in. Tagging individuals based on their initial contact, such as the source of their engagement, allows for tailored communications. Regularly scheduled follow-up communications, like a weekly email, are crucial to maintain engagement beyond initial outreach efforts, ensuring that the relationship continues to develop and deepen over time.
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