The Amy Porterfield Show
#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY
Oct 3, 2024
Sara Mayer, a consultant and dynamic speaker, shares her inspiring journey from corporate life to entrepreneurship. She emphasizes that starting with just 50 email subscribers can greatly impact business growth. Sara provides practical tips for when and how to build an email list, the importance of being scrappy as a new entrepreneur, and effective lead magnets. She also discusses shifting mindsets to ensure emails offer real value, highlighting the top trends in email marketing and encouraging listeners to embrace the process enthusiastically.
46:59
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Quick takeaways
- Building an email list is essential for online business growth, focusing on genuine engagement rather than just subscriber numbers.
- Overcoming the fear of annoying subscribers allows entrepreneurs to foster deeper connections through consistent, valuable email communication.
Deep dives
Transforming Hesitations into Success
Many entrepreneurs struggle with the mental blocks associated with growing an email list, often fearing they will annoy their subscribers or see high unsubscribe rates. This apprehension was evident for Sarah Mayer, who initially hesitated to send multiple emails due to the concern of overwhelming her audience. However, after recognizing the immense value that a robust email list can provide, Sarah transformed her approach, realizing that consistent communication could foster deeper connections with her audience. This shift allowed her to embrace the importance of regular engagement, ultimately leading to increased subscriber loyalty and business growth.
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