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Marketing Basics 99% Of Businesses Don’t Get Right (#158)
Marketing Against The Grain
1. Improving Website Conversion Rates and the Impact of Offering High Value
Improving website conversion rates starts with aligning your message from the start. A.B. tests have less impact than what you're offering. Even ugly landing pages can convert well if they offer something compelling. At HubSpot, we offered free highly educational content that was worth hundreds or thousands of dollars. The key is to provide 10 times more value than anywhere else on the internet.
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