Shift from 'If' to 'When'

Changing the language from 'if' to 'when' can be a powerful reframe. By using 'when,' it implies that the person is already on the path or at a certain stage, nudging them along the process. It encourages people to consider the next steps and prompts them to think differently about the process. Rather than saying 'if you have questions,' using 'when you're ready' guides individuals towards the next actions, influencing their mindset and behavior positively by making them contemplate their readiness.