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[GREATEST HITS] #152: Paddy Galloway – The most sought-after YouTube consultant on the planet
Creator Science – Learn from today's top content creators
Content is King, but Clicks Matter Too
The success of a YouTube channel relies heavily on the quality of the content, but the importance of thumbnails and titles for click-through rate is often underrated. While exceptional content can compensate for mediocre thumbnails, the click part of the equation is conservatively estimated to be about 40% important. Many creators focus extensively on creating great content but neglect the packaging, spending minimal time on thumbnails and titles. However, the psychology behind what makes viewers click on a video is crucial, leading to the significance of investing time and effort into creating compelling thumbnails and titles.
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