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Selfish ideas (E)
Akimbo: A Podcast from Seth Godin
Understanding R0 and Contagiousness
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R0, also known as the basic reproduction number, measures how many people an infected individual will infect. A value under 1 means the infection will die out, while a value over 1 results in exponential growth. The Spanish flu of 1918 spread rapidly due to its high R0. Contagiousness of ideas or viruses is influenced by factors like exposure frequency and longevity of presence.
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