How to 10x Your "Old" Content Into Something Brand New w/ Ali Schwanke [Best Of]
Distribution First
Pause to Pivot: Rediscovering Value in Existing Content
Taking breaks from content creation can significantly improve content performance and team morale. By implementing structured sprints where no new content is published and focus shifts to updating and redistributing existing material, teams can enhance engagement without the burnout associated with constant creation. This strategy allows for better optimization of top-performing posts, leading to increased traffic and conversions. The results indicate that reevaluating publication frequency and prioritizing the revitalization of existing content can yield measurable benefits, challenging the notion that more frequent publishing is always better.
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