Platform Share for Advertising Revenue

In the advertising industry, the focus should shift from subscriber count and content to the amount of time users spend on platforms as a key metric. Platforms like Netflix, Amazon, and YouTube are highly sought after by advertisers due to their massive user base and engagement. Nielsen's data indicated that Disney leads in total TV usage with 11.5%, followed by YouTube at 9.6%. Despite not investing in content, YouTube's platform is attractive to advertisers. Traditional media companies with diverse platforms like NBC Universal and Paramount leverage sports content for ad revenue. The narrative around platform share for advertising is crucial for advertisers seeking to reach a wide audience and maximize their investments.