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The Town with Matthew Belloni
NFL on Netflix, and Big Tech’s TV Upfronts Takeover
May 16, 2024
Media analyst Rich Greenfield joins Matt to discuss the TV up-fronts, Netflix's NFL deal, YouTube's viewership data, Amazon's announcements, and the future of media. They also talk about the 'Wicked' trailer and two-part movies.
32:26
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Quick takeaways
- Streaming platforms like Amazon and Netflix are dominating TV upfronts, signaling a shift in industry power dynamics.
- Advertisers are focusing on user engagement and time spent on streaming platforms for impactful advertising strategies.
Deep dives
Evolution of TV Upfronts: Streaming Platforms vs. Traditional Networks
The evolution of TV upfronts showcased a shift in dominance from traditional networks to streaming platforms like Amazon and Netflix. Amazon emphasized its massive Prime subscriber base with newly incorporated advertising while Netflix, with a smaller ad tier, focused on its cultural influence and upcoming NFL games. The absence of CBS and Paramount, and the presence of tech giants like Netflix at TV upfronts, marked a significant industry transition.
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