Clarity Over Complexity

Many corporate mission statements are often convoluted and filled with complex language that makes them inaccessible and unactionable for most people. Analyzing these statements reveals that they tend to be written at a college graduate reading level and require substantial effort to understand. This highlights the need for simplicity and clarity, ensuring that such statements are easily comprehensible at first glance. There is a call for communication to be straightforward, as obscured meanings can detract from the audacity and intention behind a company's beliefs.