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Purpose, Path, Priority in Building Information Products
Every business should create an information product to drive positive behavior change at scale, leveraging the high-profit margin in the education market. To eliminate competition, focus on building a product based on purpose, path, and priority. This principle aligns with universal human behavior, where individuals seek solutions to their problems and goals. By becoming your customer avatar, you can create content and promotions that resonate with your target audience. Success in this journey requires patience, as it is a process of trial and error, akin to learning a complex skill like walking.