Regenerative business goes beyond traditional profit-focused models to focus on restoring communities, industries, and people in need. This approach prioritizes solving social and environmental issues as the core purpose of business, moving away from simply selling products. Regenerative companies embed impact into their offerings, aiming to bring positive change and solve problems rather than solely maximizing profits.
"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging conventional business models solely focused on profit, she shares how regenerative companies that embed purpose into every facet of their operations can drive real change — and make things better for people and the planet. After the talk, Modupe reflects on what it means to run a regenerative business.