Choosing the Right Platform and Strategies for Aspiring Creators in 2024

Aspiring creators in 2024 should focus on selecting a single platform to build their presence. It is important to consider platforms as different 'sports' or mediums, each requiring dedication and specific skills. While blending platforms is possible for certain content types like short-form vertical videos, mastering multiple platforms simultaneously can be likened to excelling in different sports such as basketball and golf. To start, creators are advised to choose a platform they are most active on as consumers to better understand nuances, culture, and what works well. Investing time in studying successful creators on the chosen platform can provide inspiration and accelerate growth. It is crucial to differentiate between discovery platforms like social media, where a following is rented, and relationship platforms like email or podcasts, where creators own the distribution. As a result, aspiring creators are encouraged to focus on at least two platforms: one for discovery and one for relationships, as attempting more could pose significant challenges.