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Is Music Marketing With TikTok Still Viable
The New Music Business with Ari Herstand
Evolution of Music Video Marketing Strategy
The traditional approach of focusing on creating a full-length music video as the key marketing piece for a song is no longer an effective strategy. In the current landscape, it is more beneficial to create smaller, bite-sized pieces of content like teasers leading up to the music video. Top tier fandom may still engage with full-length music videos for key artists like Beyonce or Cardi B, but the overall focus has shifted towards a more diversified marketing strategy.
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