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#209: Paddy Galloway – How he makes any niche go viral
Creator Science
Break the Ceiling of Limiting Beliefs
Strategists often face frustration when others limit their potential based on niche perceptions. Many believe their niche is too small, hindering their efforts to create compelling content. Yet, evidence shows that even seemingly minor niches have substantial audiences, like golf or knitting, which attract millions of viewers. This mindset shift emphasizes that every niche possesses a total addressable market (TAM) that can yield significant engagement. Consequently, creators should reject the notion of an audience ceiling and take responsibility for their content's quality instead of attributing their challenges to market limitations. Embracing the possibility of untapped potential in any niche fosters a proactive approach to content creation, encouraging creators to push boundaries and expand their audience reach.
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