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Fundamentals of Digital Writing: Idea Generation, Headlines & Biggest Mistakes Beginner Writers Make

The Espresso Hour

NOTE

Writing for Reach or Engagement - Answering Big and Small Questions

The size of the question being answered determines the size of the audience./nAnswering big questions means targeting a broad audience, while answering small questions means targeting a specific and highly engaged audience./nBoth big and small questions have different pros and cons depending on the writer's goals.

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