Writing on social platforms allows for faster growth and improvement due to feedback from a larger reader base.
Choosing a specific niche topic can engage a highly interested audience, although reach may be limited.
Deep dives
Starting a Social Blog for Growth and Feedback
Instead of starting a traditional blog, writers are encouraged to write on social platforms where there are already readers. This allows for more growth and feedback due to the larger reader base. By writing in social environments, writers can gather data on what works and resonates with readers, leading to faster improvement and audience building.
Practicing in Public for Learning and Development
Writers are advised to practice in public and share their writing as they go. This process allows for feedback and helps writers understand what resonates with readers. By continuously writing and gathering data on what works and what doesn't, writers can improve their craft and develop their unique voice.
The Size of the Question Determines the Size of the Audience
The size of the question a writer chooses to answer dictates the size of the audience they will attract. Writing about a specific, niche topic may reach less people but will engage a more targeted and highly interested audience. Writers should consider whether they want reach or engagement when selecting their topic.
Skim-ability Enhances Readability
Digital readers tend to skim content first before deciding what to read. Therefore, it's important to make writing skimmable by using subheads, bullet points, and formatting that catches the reader's attention. By organizing the content with a focus on skim-ability, writers can create an entry point for readers and increase the likelihood of them engaging with the full content.
In this episode, we give you a 60-minute crash course in the fundamentals of digital writing:
• Developing a digital writing mindset • Generating and capturing high-quality ideas • Crafting irresistible headlines (and delivering on your promise) • Avoiding the 10 biggest mistakes beginner writers make
And much more!
For more free digital writing tips, frameworks, and resources,