The price is right: How to package for growth
Reveal: The Revenue AI Podcast by Gong
Pricing Strategy: More Art than Science
Many sales reps lack direct involvement in pricing discussions, often relying on predetermined models handed down from leadership. However, there is a notable trend amongst startups to significantly increase prices as they grow; on average, a startup's pricing escalates by over 50% from seed to expansion stage, and another 50% from expansion to growth stage. This raises the question of whether strategic pricing decisions stem from careful analysis or simply from informal conversations and instinct. Such observations highlight that while pricing changes often appear arbitrary, they are a common practice that can influence a company's market success.
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