2 Opposing Perspectives On How To Maximize Ad Success In Meta (With Barry Hott)
The Andrew Faris Podcast
Grow the Category
- In growing markets, competitors can be allies.
- They help expand the market and normalize the product category.
- This symbiotic relationship benefits all players, especially in emerging subcategories.
- However, excessive competition can eventually lead to a race to the bottom and price wars, hindering differentiation and profitability.
- Consider this dynamic when strategizing about competition and market positioning.
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