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Mapping the Customer Journey with Kaitlyn Merola
The Agents of Change Digital Marketing Podcast
Defining MQLs vs. SQLs and Tools for Improving Customer Journey
MQLs are leads that accumulate 100 points in a lead scoring model through various activities like downloading an ebook or opening emails. Once an MQL, they get routed to sales based on criteria. Sales reps then vet the leads and decide to move them to SQLs for further engagement. Having a CRM with marketing automation tools like HubSpot, along with a skilled team, is crucial for effectively mapping and enhancing the customer journey.
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