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236 - Lean in to what makes you different — with Dr. Emmanuel Probst
The Futur with Chris Do
How to Scale Your Brand Hacks
Think small. What are the two, three, four, five people in your community? You can convince that your idea is good and that your product is right for them. It's the same thing when you write a book. Of course, we all want to be New York Times best sellers. That's fine. The first question that comes up with a publisher is who are you going to sell the first 1000 copies to? So think small. And then you'll scale.
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