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S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller
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Effective Campaign Flows and Messaging Volume
The key insight here is the innovation of a campaign flow combining series of campaigns to drive higher volume messaging. Brands vary in sending frequency based on their marketing calendar and merchandising strategy, with fashion and apparel brands sending messages daily compared to home goods. The success lies in having a good reason to engage with customers consistently, like offering exclusive discounts, which leads to high returns. Overall, the consensus is that many brands are currently not maximizing their messaging potential.
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