
The "Meaning Revolution" In Leadership with Google's Fred Kofman| Greymatter
Greymatter
The difference between management and leadership
The speaker realized that making people read was not satisfying because they wanted people to want to read. They emphasized the importance of internal commitment over external incentives, showcasing the difference between management and leadership. Leadership is about eliciting internal commitment and doing things because they come from the inside, not because of external incentives.
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