The speaker narrates a personal anecdote where they realized their friend from Rhode Island actually graduated from the same high school. Despite being a self-proclaimed nerd in his youth, the speaker learned a lot on his own, excelling as a radio amateur and building equipment during high school. Later, becoming an engineer, the speaker found it easy to communicate with other engineers and bridge the gap due to their shared understanding of technology and human behavior in design.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.