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2223: The Risk of Muscle Loss From Overtraining, the Benefit of Cycling Calories for Fat Loss, Tips for Dealing With ADHD & More
Mind Pump: Raw Fitness Truth
The Importance of Selling Health and Fitness
We've successfully built a business and influenced trainers and coaches through our podcast. Selling health is more effective than selling looks. To get people's attention, we need to communicate in a compelling way. For instance, instead of promising a hot body, we can highlight the negative consequences of solely focusing on looks and emphasize the benefits of prioritizing health. The key is to reword and present our message in a way that grabs their attention.
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