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The Importance of Focusing on What You Can't Do
The speaker recounts their experience of living in Mexico since 2009 and trying to build a marketing agency with limited local budgets. Despite specializing in website building and Facebook ads, they were constantly asked to do various unrelated tasks such as logo and business card designs. They learned the lesson that just because they were capable of doing something doesn't mean they should, and observed others succeeding faster by focusing on their strengths.