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#9 Kyle Poyar (Operating Partner at Openview) - Detailed Tips & Tactics for PLG motions, Pricing & Packaging, Product Led Sales & Marketing Tips, and Specific Case Studies
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Product-led marketing: reaching users in their moment of need
Product-led marketing aims to reach users in their moment of need for the product, focusing on a larger audience and user intent. High-touch, expensive methods like stake dinners and golfing trips are not effective for SaaS products due to the high cost of acquisition. Instead, product-led marketing uses scalable strategies, like E2C marketing, and targets pockets of people who would benefit from the product and show intent. Paid marketing still plays a role in this approach.
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