58sec snip

Acquired cover image

Stratechery (with Ben Thompson)

Acquired

NOTE

Releasing Stratechery as a Podcast Improved Churn, But Slowed Down Growth

The ability to spread on social media on Twitter has diminished due to the devaluation of tweets with links. This has resulted in the emergence of threads as a form of spreading content. Releasing content as a podcast has benefited churn as subscribers find it easier and quicker to consume compared to reading. However, the downside is that podcasts are not easily shareable, unlike written content which can be easily tweeted or forwarded through email.

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