WTF is with Nikhil Kamath cover image

Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

NOTE

The Rise of Women in Liquor Consumption

Demographic shifts in liquor consumption reveal an increasing trend of women participating in drinking occasions, contributing significantly to market growth. Research indicates that while younger generations in Western nations consume less alcohol, countries like India experience a rise in female consumers, who are favoring premium products for a better drinking experience. This shift not only enhances the diversity of consumer demographics but also adds substantial value to the nightlife and social drinking culture.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner