
I tested 5 marketing principles to see if they really worked
Nudge
The Nuanced Approach of the Endowment Effect in Marketing
The endowment effect can increase the perceived value of something that one already possesses./nSpecific language and framing can influence people's decision-making./nIndividuals tend to value what they have more than what they do not have./nThe endowment effect can prompt people to take action to avoid losing something they already possess.
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