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I tested 5 marketing principles to see if they really worked

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The Nuanced Approach of the Endowment Effect in Marketing

The endowment effect can increase the perceived value of something that one already possesses./nSpecific language and framing can influence people's decision-making./nIndividuals tend to value what they have more than what they do not have./nThe endowment effect can prompt people to take action to avoid losing something they already possess.

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