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#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)
B2B Marketing with Dave Gerhardt
Utilizing Timeless Content for Long-lasting Engagement and Results
Revisiting and repurposing old, successful content can lead to significant engagement and results, as demonstrated by the example of using Shield app to repost a two-year-old LinkedIn post that garnered high likes and comments. This strategy mirrors Disney's approach of re-releasing hits like Lion King and Aladdin, which continue to resonate with audiences over the years. By enhancing existing content with slight modifications and improvements, organizations can drive better engagement and results, rather than constantly creating new content. This highlights the importance of recognizing the value of timeless content and leveraging it effectively to maintain audience interest and generate lasting impact.
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