Effectiveness of Assertiveness in Persuasion

Increasing assertiveness and pushing for immediate concession in persuasion may not be the most effective approach. Research indicates that being too assertive can lead to resistance from others, making them less likely to be influenced. People often mistakenly believe that assertive communication is more persuasive, but subtler, suggestive messages tend to be more effective in influencing others. The desire for immediate visible impact can lead to a preference for assertiveness, but a more gradual, subtle approach is usually more successful in changing behaviors.