The State of Play: 2024 (Ep. 9)
Gamecraft
Focus on Distribution Innovation for Growing Enterprise Value
The key insight is that while content innovation grows audiences, it is distribution innovation that actually grows enterprise value. Building new game mechanics and enhancing quality are beneficial for end users, but they may not necessarily translate into a successful business. The focus should be on strategies that increase enterprise value, which in this context, involves distribution innovation over content innovation.
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